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Customer Testimonials

After perusing the designs on our website, I realize your reputation is well earned and deserved. Phenomenal - many quite unique with exemplary attention to detail and a substantial selection to appeal and cater to customers in all price ranges. Will definitely consider Jewelry Exchange for future purchases! Also appreciate the information available to educate website visitors and the option to create or customize designs and pieces. Impressive!
John W.

I called the toll- free # on your website to inquire about a solitaire I'd seen, but sadly it had been sold. I spoke to a rep & they told me about another ring I might be inerested in & that it was also "on sale" (music to a woman's ears!). I ordered it on the spot on Wed. & received it on Fri even though I had the prongs changed to white gold & it had to be sized down. I was shocked! It's beautiful! All my friends are complimenting my gorgeous ring! I'll never buy jewelry anywhere else! The prices & quality are truly unbelievable!
Jill S.

I just wanted to say that your prices are the best in the business. I worked in the industry for many years before I became disabled. Keep up the more than fair and honest pricing. Your Company always has something for everyone!
Mark B.

Just purchased a ring that I love from you guys and I'm so happy with. Thank you guys so much for all your help. We saved a lot of money going to Phoenix Jewelry Exchange. We are having twins and are getting married and a lot is going on, but with your help you guys made it a lot easier to find a ring that fits our budget. Thanks a lot!
Dita & Austin C.

The Jewelry Exchange is the best place to shop for high value diamonds. These Prices are downright awesome. I absolutely will be coming here to shop for an engagement ring when I get marries
Eric J.

Your prices are amazing. I can purchase quality jewelry without leaving my home and driving to LA.
Bret T.

I would like to thank you guys on the ring I got from you guys. Not only did she say yes but she can't get over how sparkly and nice the ring is. Thank you so much.
David A.

I absolutely love your website and your Redwood City store location!!! I hopefully will be getting engaged soon, and I have told my boyfriend he needs to buy my ring at the Jewelry Exchange and no where else.
Tina P.

I love your place... This is my favorite place for jewelry... The online staff are the best! I told my brother to get his fiancee's ring from you and it came back just amazingly beautiful and she love it so much.
Bryan W.

You guys have the best diamonds in town! 5 of my brothers bought their wedding rings from you guys, just as well as me. I can not wait until I buy my next diamond from you guys. You guys are the best at what you do. Thank you for all the help!
Jack P.

The jewelry I have purchasedand own can not even compare to the top quality of your items. I have recommended your store to all of my friends. It may be a short drive but when they walk in and see, they know it was worth it.
Sandy V.

My girlfriend and I just got engaged today on our 2 year anniversary. She absolutely LOVES the beautiful ring I bought from your store in Tustin. We're planning on a late July wedding later this year.
Todd A.

I love Jewelry Exchange. My wedding band was bought here and it is gorgeous! I will buy all of my jewelry from your store simply for the quality, prices and excellent customer service. Thank you!
Erin D.

I purchased a custom yellow diamond stud earring a few years back, along with a pair of diamond earrings. I am still extremely pleased with the quality of the stones and the metals. The service at the time was great as well - I am a for-sure repeat customer!
Julie E.

I love your store! My husband and I have shopped there for presents for my mother, sisters and husband. You have great customer service that makes me feel special.
Linda J.

I love your staff and store in Houston, TX. Your staff is great! They helped me pick out the perfect diamond and setting to fit my budget and taste. I will never go anywhere else to buy my jewelry. Keep up the good work Houston store!!!!
Rhonda P.

I really love the selection and specials you have. I would never shop anywhere else!Thanks for your service. Also when I called I got nothing but helpful info, this ring I ordered was an engagement ring.
James C.

I recently visited your store in North Randall and was very impressed with your selection. I espcially have an interest in diamond stud earrings & was glad to know that I can always upgrade. I look forward to doing business with your company.
Tiana F.

I am new to your website and am very thrilled at what I am seeing!!! I can't wait to make my first purchase with you and look forward to making many more!!! It would make my visit even more memorable if I won free diamond studs!!!
Bianca I.

I received the diamond earrings today that I bought for my wife and they are absolutely gorgeous!!! I was a little nervous abot buying something sight unseen, especially jewelry, but they are clear and sparkle, and they are absolutely beautiful. I know where we will be going for our next jewelry purchase - The Jewelry Exchange! I think we will be customers for life! Thanks again!
Bob and Bev E.

Exceptional customer service! Thanks to all the Jewelry Exchange staff for making our 20th anniversary truly something special. John and Betty (your diamond consultants) provided us with the experience and expertise that we needed to find the perfect ring. The value of the ring far exceeds the price we paid. This ring and the experience of choosing it is one tha we will always treasure. Thanks Again!
Dave and Sue W.

I received my ring today. Wowie! I love, love, love it!!! Although I seen your commercials... I kept thinking, "what kind of diamonds could they be selling at $599 for 1-carat?" Well, now I am thinking, "when can I order my tennis bracelet?!" Thanks so much! I'm looking forward to buying myself another little treat!
Tris K.

The ring is beautiful! I know she'll love it. Thanks for all your help in pulling this off. We'll have a toast for you tonight at dinner!
Bob M.

The earrings are beautiful - exactly what we expected. Thank you for taking the time and patience to help us find just the right stones. You are a credit to your profession. We will come back in the future for any jewelry needs.
Dick and Joan W.

Many thanks. This was my first time using this method of buying jewelry (online), and I knew from your TV ads that you were highly reputable and famous for your reasonable prices. So I trusted that, and all was fine. My daughter's 18th birthday will be nicely remembered.
Anne M.
 
 
 
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About US

Goldenwest Diamond Corporation, better known as The Jewelry Exchange®, Jewelry Factory® and Jewelry Source®; is one of the largest direct diamond importers in the U.S. and is the largest worldwide customer of two of only five super site holders in the world. Because of this, we have first access to hard-to-find diamonds and import them at lower prices than most of our competitors


Read
Entrepreneur
by Stan Brin at OC METRO Magazine
 
COMPANY HISTORY BY BILL DODDRIDGE, CEO AND PRESIDENT

The following is a brief narrative of how this business was started and how we have become so competitive.

Where We Have Been….
 I started my career working in my stepfather's pawnshop. I wanted to go out on my own and found a location to open up a pawnshop, but did not have the financing, so I opened it up for my stepfather. In 1977, after saving enough money, I finally went out on my own by buying Buena Park Loan & Jewelry, a pawnshop located in the next town over from his.

It was soon apparent that I was not getting enough used jewelry from pawn customers to meet the demand so I began designing my own jewelry. I realized that in many cases I could make the jewelry for less and have more trendy designs than buying used jewelry from the pawn customers. I also started advertising loose diamonds and was able to undercut everyone else's prices by maintaining low margins.  I had so many customers coming back with appraisals 3 to 4 times more than what they had paid, that in 1984 I decided to guarantee all of my jewelry to appraise for double.

In 1986 I moved the business to Main Street in Santa Ana, California and brought jewelry manufacturing in-house.  Previously, I used to send the jobs out for setting.  Then, in 1987 I went to Israel and started importing diamonds directly. This provided me with savings of 25-30% on both the cost of diamonds and the jewelry I was manufacturing. The event was important because I was now both “Factory Direct” and a “Direct Diamond Importer.”

In 1988 the jewelry business had grown so large that I decided to discontinue the pawnshop operations and focus on the jewelry business.

In 1991 I opened a second store in San Diego, California and in 1993 a third store in San Francisco, California. Although the San Diego store was eventually closed, the San Francisco store was a success and did better than I expected. We focused on the Santa Ana and San Francisco models for our future expansions.

In 1994 a competitor (14k Jewelry Mart Exchange) moved right next door to our flagship store in Santa Ana, California, and posted a sign emphasizing the words “Jewelry Exchange”; the “14K” and “Mart” appearing in small letters. Our customers found it difficult to distinguish between the two businesses. That forced us to move to our new headquarters to Tustin, California and seek legal action against this unscrupulous competitor. After four years of preparation, and a two month long trial, the court upheld the validity of our federal trademark “The Jewelry Exchange”, granting a permanent injunction against 14K Jewelry Mart Exchange and awarded us damages in excess of two million dollars.  However, by maintaining strict business ethics in the jewelry industry, and defending our highest quality and lowest price guarantee; the ultimate winner in this case is you, our valued customer.

Where We Are Going….
Currently, Goldenwest Diamond Corporation has sixteen locations in the 16 largest cities in the United States. We are more commonly known by our trade name: The Jewelry Exchange®.  However, we also operate as The Jewelry Source® in Houston, and The Jewelry Factory® in New York, Detroit, and Washington, DC.

In 2003 The National Jeweler Magazine recognized us as one of the top ten jewelry companies in the United States and included us in its “100 Million Dollar Super Sellers” list.  We continue to move up the ranks of this prestigious list of retail jewelry operations, however, it is our manufacturing process that keeps us ahead of the competition.

Most jewelry stores do not manufacture their own jewelry. Most jewelry stores are simply retailers who buy product from a manufacturer that typically works on a 35 to 40% profit margin. Then, the jewelry store raises the prices again to sell the product to the customer. The Jewelry Exchange is different because we are one of the country’s leading jewelry manufacturers. From rings and bracelets, to pendants and earrings, the Jewelry Exchange crafts most of the items that we sell, eliminating the manufacturer mark-up and passing the savings on to you. At the Jewelry Exchange, you are buying factory-direct, so you save.

To support our manufacturing retail business model, we doubled the size of our headquarter facility in January of 2002. We continued renovations through August of 2005, and have recently started construction of our dedicated Internet department.

We are very excited about the Internet!  Since its arrival, the Internet has been delivering information, education, and value pricing to customers all over the web.  The Jewelry Exchange is positioned to be the leader of the Internet jewelry business.  More than thirty years of jewelry experience puts us miles ahead of our current Internet competitors. Unlike many of our competitors, we maintain our own imported loose diamond inventory, we design and make our own jewelry, and we do not drop ship from a supplier’s warehouse.  As with all Jewelry Exchange locations, we are the supplier!

Along with technological advances in operations, and conducting business on-line, we continue investing in equipment that lowers the cost of manufacturing jewelry, which we pass on to our customers.

We are constantly seeking the latest technology. One of the latest additions is our Power Laser Welder. It allows us to repair prongs without removing the stones and to size and repair platinum. The Power Laser also has a camera inside that allows the repair process to be viewed on a remote screen located on our retail sales floor.

Another state-of-the-art piece of equipment is our newest casting machine.  The Neuter® J-zP AutocastTM allows us to create, or cast higher quality jewelry more efficiently.  The vacuum casting process used in this machine produces more jewelry per hour, with a marked improvement in precious metal quality.  The vacuum casting system removes oxygen from the casting flask, which makes our jewelry minimally free from porosity, and other imperfections found in out dated casting processes.  The biggest advantage of this casting machine is the ability to achieve “Stone-In-Wax Casting.” Stone-In-Wax casting allows us to set our diamonds, and some precious gemstones into our wax designs before they are turned into gold or platinum pieces.  This is yet another way The Jewelry Exchange is finding ways to pass savings on to our customers!
 
We are also finding new ways to lower our costs of raw materials (gold, diamonds, colored stones…). Today we have the lowest production costs of any jewelry manufacturer in the United States. As a result, our diamond and jewelry prices have continued to become more and more competitive.

With the combination of talented people, a solid infrastructure, and state-of-the-art technology, The Jewelry Exchange is positioned to continue growing while offering our customers the highest quality fine jewelry at the lowest prices.

Watch for our newest locations opening in 2008.

We hope to see you soon in one of our nationwide locations.

Thank you for shopping at The Jewelry Exchange®, The Jewelry Factory® and The Jewelry Source®

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